RaggedDesign Template Packages

Routes test 3

raggeddesign — Fri, 22 May 2026 08:52:14 +0000

Testing testing

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How Independent schools can increase applications through better marketing.

raggeddesign — Tue, 19 May 2026 14:36:05 +0000

Independent schools are facing increasing competition, changing parent expectations and more complex decision journeys. Marketing plays a critical role in standing out and attracting the right families – but many schools are still relying on outdated approaches. In this article, I’ll share how independent schools can improve their marketing and generate more applications.

Why marketing isn’t working for many schools

Many schools are investing in marketing, but not seeing the results they expect. This often comes down to a few common issues:

Lack of a clear strategy
Over-reliance on traditional channels
Disconnected activity across platforms
Messaging that doesn’t resonate with modern parents

The result is lower visibility and fewer high-quality enquiries.

What a strong marketing approach looks like

Schools that are seeing strong results typically have a more connected approach. This includes:

A clear strategy aligned to admissions goals
Strong online visibility (SEO & GEO)
Engaging content that reflects school life
Targeted campaigns to reach the right audience

When these elements work together, schools typically see stronger enquiry volumes and better quality applications.

How parents are choosing schools today

The way parents research schools has changed. They’re still using Google, but they’re also:

Asking questions in AI tools
Engaging with content on social media
Comparing schools more thoroughly online

Parents are now spending more time researching schools online than ever before, engaging with multiple touchpoints before making a decision.

How we approach this at Air Social

At Air Social, we work with independent schools to build marketing strategies that deliver real results.

Increasing visibility across search and AI platforms
Driving enquiries from the right families
Creating content that reflects the school authentically
Supporting long-term growth in applications

With over 18 years of experience and a senior team, we bring both strategic thinking and execution.

If you’re exploring this further, we’ve broken this down in more detail in our guide to marketing for independent schools.

Any extra content

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Routes test 2

raggeddesign — Mon, 16 Feb 2026 11:07:41 +0000

This is another test

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Routes test 1

raggeddesign — Mon, 16 Feb 2026 11:06:41 +0000

This is a test

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Strava test

raggeddesign — Thu, 16 Oct 2025 09:55:07 +0000

The Fairoaks Airport Loop goes south of Chertsey out to the airfield at Fairoaks before looping back round for the same fast return route. There is an optional café stop for small groups at the Hangar Café at the airport.

Starting point: The Coppernose, Hampton Court.

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Test post 2

raggeddesign — Wed, 16 Jul 2025 08:27:23 +0000

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Test post 1

raggeddesign — Wed, 16 Jul 2025 08:26:53 +0000

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